Fantasy Upside
Brandin Cooks finds himself as the second chair on an offense for the first time in at least four seasons after his move to the Cowboys and should be able to serve as a decent wingman to CeeDee Lamb. Cooks saw an average of 1.5 deep targets per game in 2022, but the quality of his service left much to be desired. Dak Prescott is a much more accurate distributor than the players Cooks had to deal with in the last two seasons in Houston and should be able to flirt with WR3 numbers in 2023
Fantasy Downside
The Cowboys seem set on leaning more heavily on their ground game in 2023 under Mike McCarthy and Brian Schottenheimer, sucking targets out of the offense and leaving pass catchers other than CeeDee Lamb feeding off scraps. WR2s on teams that don't pass very often rarely make for fantasy gems.
2023 Bottom Line
Cooks has made a living of slightly outkicking his ADP over the last few seasons, all the while dealing with substandard QB play. Now he has a chance to be something of value, going at a WR4 price tag when if things break right, he could flirt with WR3 numbers.