Fantasy Upside
With no real WR2 option behind CeeDee Lamb last season, Brandin Cooks emerged as a solid option, running his most routes since the 2020 season and logging 30+ in each of the team's final six weeks. With his ability to line up in the slot or out wide, there's a good chance he can replicate his 77.4% route participation from last year, which planted him within the top 40 most utilized options across the position. Not only has Michael Gallup left town (and subsequently retired), the team waited until the sixth round to add Ryan Flournoy to the roster. Cooks could once again provide spike weeks in fantasy.
Fantasy Downside
While he re-earned his role as a field-stretching defensive menace (13.5 aDOT), he hasn't cracked 1,000 yards receiving since 2021 when he was the Texans' de facto WR1. He is now heading into his 11th season at 31 years of age, behind Jake Ferguson as the team's possible third receiving option. This is basically where he was in 2023 when he failed to reach 30 receiving yards on seven occurrences. If he loses a step at all, his "boom" weeks could be out the window, which makes him mostly useless in fantasy.
2024 Bottom Line
There isn't a lot of target competition behind Lamb and Ferguson, and there are worse things than being the No. 3 option on a pass-heavy team, projected to score the eighth-most points in the league. Cooks is the very definition of boom/bust at this point in his career, which will make him a decision point of your lineup each and every week, but he has the ability to reward you with huge gains from time to time.