Fantasy Upside
There is considerable value in being Brady's go-to (non-Gronkowski) player. While that player was Julian Edelman last year, it's not impossible that Danny Amendola steps up in that role this year. Staying healthy would be a great start.
Fantasy Downside
Amendola was outplayed by Edelman last year. It may take an Edelman injury for Amendola's upside to really come into play, and injuries are impossible to predict. It's entirely possible that Amendola may have a couple nice games here and there, but stay buried in the pecking order for targets behind Rob Gronkowski, Edelman and Shane Vereen, amongst others.
Bottom Line
Amendola was a highly valued commodity last off-season, and some remnant believers have left Amendola's ADP a little higher than I'd prefer, around the 10th round of 12 teamers, and 12th round of 10 teamers. That's a steep price for someone we're ranking behind Dobson, who is available several rounds later . You're also passing on some fairly talented wideouts with much clearer roles to take Amendola. While I don't mind his chances this year, we are somewhat priced out of taking a chance on him in our drafts. If the owner who drafts him later cuts him in the season, he is a name I'd be aware of on the waiver wire.