Fantasy Upside
Due to his playmaking ability in both the running and passing game, rookie Devonta Freeman has the potential to be a RB1 at some point in Atlanta. He's currently buried on the team's depth chart, but look who is in front of him: Steven Jackson is 31 and already dealing with a hamstring injury, the coaching staff ostensibly don't view Jacquizz Rodgers as a RB1, and Antone Smith is regarded as a change-of-pace back. One serious injury to Jackson and Freeman could find himself as the RB1.
Fantasy Downside
Freeman only played one series in the Falcons' third preseason game, which could mean the coaching staff doesn't trust him enough yet to give him significant reps. Conversely, the coaching staff seemingly has faith in Rodgers to lead a committee if Jackson were to miss time in the regular season. Rodgers started Atlanta's third preseason game and handled the majority of the first-team work. Freeman is being drafted ahead of Rodgers in both standard and PPR leagues, but he has yet to overtake both Rodgers or Smith on the depth chart.
Bottom Line
Owners that target Freeman in the 11th (10-team) or ninth (12-team) round of their leagues will need to show patience. He has the tools to be a starter but the coaching staff in Atlanta will be slow in giving him an increased role with three veterans ahead of him on the depth chart. But he's still worth a roster stash, as he has more upside than any back on the Falcons' roster. Don't expect an immediate return on your investment, but with Jackson's injury history and Rodgers' limitations, Freeman may force Mike Smith and Dirk Koetter's hand at some point. He simply has too much talent to ride the bench all season.