Fantasy Upside
It will be hard for people to ignore the parallel between Drake London last year and George Pickens this year. Before you do that, keep in mind that London finished as WR45 in points per game in half-point PPR scoring last season. That said, the runway was cleared a bit for Pickens to be the alpha in Pittsburgh. Matt Canada, Kenny Pickett, and Diontae Johnson are gone. They upgraded at quarterback with Russell Wilson, and Pickens has the perfect skill set to take advantage of what Wilson has left.
Fantasy Downside
From a personnel perspective, things look up for Pickens, but Arthur Smith has a very run-heavy scheme and has proven he won't feed alpha receivers with easy targets. There's also the problem that Wilson still throws a solid deep ball, he does struggle. It's possible Pickens is one of the few players who could improve with Fields starting over Wilson if that were to take place.
2024 Bottom Line
Pickens is going off the board as WR27 and 39th overall. While the allure of no competition in the receiver room is tempting, it is a bit of a steep price when you consider Arthur Smith and Russell Wilson's recent history. If he had his April ADP on Underdog (51.1), I'd feel a lot more comfortable clicking the button on him. He's going around there in redraft leagues which feels a lot more palatable.