Fantasy Upside
Even though the previous Rams regime traded up to select Tavon Austin with the eighth overall selection in the 2013 NFL Draft, Jeff Fisher and Co. never figured out a way to utilize the receiver. Instead of using Austin more as a vertical threat, they peppered him with short passes in the hopes he would use his quickness to make plays close to the line of scrimmage. At one point early in his career, former OC Brian Schottenheimer even used Austin as a running back between the tackles. Yikes. The point is, even though Austin has finished as a top-25 fantasy WR just once in his career, new coach Sean McVay is better equipped to get the most out of the fifth-year receiver's skill set. Perhaps McVay will find a way to turn Austin into a DeSean Jackson-type and actually use the speedster to take the top off defenses.
Fantasy Downside
McVay or no McVay, Austin has been a gadget player since entering the league in 2013. His best finish came in 2015 when he was fantasy's WR25, but he didn't come close to matching that number in any of his other three seasons. Austin's fantasy value took another hit when the Rams traded for Sammy Watkins, who will dominate targets in the passing game when healthy. Austin is also currently dealing with a hamstring injury that could hold him out of preseason games.
2017 Bottom Line
McVay will find better use of Austin than Fisher did, but that doesn't mean Austin is worth a flier in fantasy. As previously mentioned, he's always been a gadget player and gadget players don't make for great fantasy options. With Watkins now the Rams' No. 1 WR, avoid Austin in your leagues. He ranks as our WR70 heading into the season.