In the first eight games of the season, Rams QB Sam Bradford was awful in the RZ, completing 43.3 percent of his throws with 4 touchdowns and 2 interceptions for a weak passer rating of 62.5. That's abysmal.
During the bye week the Rams' offensive coaches reworked the red zone approach to come up with a better plan to achieve more positive results. It was an example of good coaching, and Bradford responded accordingly.
In the final eight games of the season, Bradford completed 67 percent of his red zone passes.... and he had 9 touchdowns and only 1 interception... his red zone passer rating in the season's second half was 101.8.
That's a big jump in performance.
Bradford ranked 25th in red zone passer rating over the first eight games. Over the last eight games Bradford ranked 9th.
Bradford is poised for an improved season due to consistency at OC and an upgraded receiving corps, including Tavon Austin, Jared Cook and Stedman Bailey. Unfortunately, playing in the NFC West, he has to play both the Seahawks and the 49ers twice.