Fantasy Upside
Brandin Cooks goes from Drew Brees to Tom Brady in an offseason trade. Somewhere, Kenny Britt is asking, "What do I have to do to get to play with a good quarterback?" Meanwhile, Cooks has two straight 1,100-yard seasons with 8 touchdowns in 2015 and nine in 2016, good enough to be a WR1 in all formats last year. That makes his upside at least that high with Tom Brady now as his quarterback.
Fantasy Downside
The Patriots passing offense has a lot of options, and Cooks could be more of a boom-or-bust candidate each week if he doesn't get the consistent targets he received in New Orleans. Cooks had 117 targets last year. The last outside receiver to get that many targets in New England was Brandon LaFell in 2014. Conditions could also be a factor for Cooks, as he goes from at least half of his games on a fast dome turf to New England.
2017 Bottom Line
Our projections for Cooks put him nowhere near his WR1 finish from a year ago. Obviously, if Rob Gronkowski or Julian Edelman get injured, that could change things. However, with so many options for Tom Brady, an ADP of round three for Cooks is a little rich. He will need a high percentage of his fantasy points to come from touchdowns to give owners a good return on investment.